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No More Fingersticks (2001)

Establishing a Brand

This site was launched during the first week of May 2001. The project had originally been contracted to Amira'a advertising agency. Unfortunately, the site was returned incomplete, several weeks late, and in sad shape indeed.

With less than a week to go before a major web banner advertising campaign was to be launched for the site, I took over the project and worked feverishly to correct mistakes, recreate graphics, and add missing content.

Together with Amira.com's system administrator and the Product Marketing Manager, I was able to transform the site, complete the content, and launch it the night before the big ad campaign was to start. It was truly great teamwork.


filed under: 2001 | Amira Medical | Web Sites