Mary Online (2002)
Ezine for Mary Boyce, M.A., M.F.C.
After twenty-five years in practice and four years online, Mary had many friends and clients all over the country (and the world, for that matter). To stay in touch with them, the obvious choice was to create an online newsletter/ezine for her to share her thoughts.
Two email editions (text and HTML) and a version for the site itself were created for each edition. We tapped into Mary's vast client list to send out a mailing (actual snail mail for this!) to announce the launch of this new resource.
We used Constant Contact for email list management, while creating the newsletters themselves from a template of my own design. The results were great, and it gave Mary another way to keep in contact with her large business and social networks.
filed under: Copyright © 2001-2007 Sharilyn Horne Business Concepts. All rights reserved. 
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