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The Schools of CoachVille (2003)

A Consistent Look and Feel for a New Name and New Ownership

As with the rest of CoachVille, the Schools of CoachVille had undergone a number of changes following the death of Thomas Leonard. The name had gone from the Graduate School of Coaching to the School of Coaching to the Schools of CoachVille in less than year, and there was no consistency to the design of this site.

With over 3,000 students paying thousands of dollars apiece to access the content, a usable and consistent design was imperative.

I had created a new logo to reflect the new name for the school, and it was adopted by the leadership team. I took the look and feel of that logo and applied to site makeover.

The site content has since been repurposed and moved to a content-management system, which is ultimately more appropriate for its purpose.

The SOC Member area was also adapted to reflect the new look and feel of the rest of the site.


filed under: 2003 | CoachVille | Web Production Graphics | Web Sites