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Sheri Rowland, Life Transitions Coach (2005)

An Extreme Makeover for a Coach's Site
www.sherirowland.com

Sheri came to me looking for some big changes to her web presence. She had further defined her coaching practice, as well as made big personal transitions, since her initial site was developed. She needed a new site to better reflect who she is, as well as her coaching offerings.

I developed Sheri's new site with a very different look and feel from the original. The muted blues and mountain image on the home page convey a tranquil tone. I also worked with her to refine the site content. I put on my editor's cap and made some stylistic refinements, and I made all of the copy more "web friendly": shorter paragraphs, more headlines, easier to scan.

I spread her testimonials through each page of the site, rather than a dedicated page. I also made it easy (and hopefully more compelling) to sign up for her ezine, and used the remaining sidbar space to advertise her other projects.

filed under: 2005 | Content Development | Sheri Rowland | Site Maintenance | Web Sites