
Rebecca came to me with a large catalog of existing products that have sold well with her current customer base, but she (naturally) wanted to branch out and attract new customers.
My first suggestion to her was to create individual sites (and brands) for her most popular products, apart from her main site. And this was our first effort...a single page sales letter for her biggest seller, 30 Angel Steps to Prosperity. The site has an almost ethereal look and feel, and the best part is that it is a lovely example of web standards in action.
In addition to developing the site for this product, I took her existing product description and developed a sales letter to work with the site.