Sharilyn Horne Business Concepts: Portfolio

Hallie Crawford - Authentically Speaking (2006)

A Site Makeover for a Career Coach

Hallie came to me seeking a whole new look for her original site (authenticallyspeaking.org), as well as the addition of a blog and a newsletter template. She was refining the focus of her coaching practice, and felt that this was an ideal time to pursue a new look and feel as well.

My inspiration was the sweater she wears in her headshot. Her old site's colors were similar, and we maintained her existing logo, so by making those a little more pink we came up with a site that was both fun and professional, feminine but not girly or frilly.

While we kept authentiallyspeaking.org pointing to her site, we changed the main domain to halliecrawford.com to further that brand.

Hallie's blog at halliecrawford.typepad.com