South Tex Organics (2006)

A bright new look and feel for an existing web presence

After successfully implementing a new ecommerce system last year, I now had the opportunity to update the look and feel of South Tex Organics' web site. The previous site, developed by another web designer, was very dark, and many of the text items were actually graphics...not exactly ideal for building search engine rankings.

I played off the design of a print ad they placed in Texas Monthly magazine - very clean and bright. I put emphasis on a very few pictures of fresh produce, as well as making the content more relevant.

This is different than just about any other site I've done, but I love it. It's perfect for the needs of South Tex Organics and their site visitors.